Best Western’s Behind The Brands Series Takes Closer Look at its Dual-Branded Concepts
Phoenix, Arizona (United States) – July 12, 2018 (travelindex) – Following Best Western’s launch of the “Today’s Best Western” campaign and its “Behind the Brands” series, the company is this month highlighting its thriving dual-branded hotel concepts. Best Western Hotels and Resorts’ dual-branded concepts pair BW’s extended-stay hotel brand – Executive Residency by Best Western – with one of its other leading hotel brands – enabling guests to experience the benefits of two Best Western brands under one roof. Integrating two types of accommodations also appeals today’s developers as it provides a unique, flexible property that fits within various different market segments.
Launched in 2016, Executive Residency by Best Western is an upper-midscale brand that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.
The company has successfully combined its Executive Residency by Best Western brand with its upper-midscale Best Western Plus® brand and the upscale Best Western Premier® brand. The hotels offer a minimum of 40 percent extended-stay studios and suites and typically share a lobby, as well as food and beverage venues, a fitness center, an outdoor pool and communal areas.
“We are excited to continue our ‘Behind the Brands’ series with an overview of our dual-branded concepts, as these hotels are a reflection of today’s Best Western and our evolution of brand offerings,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Our dual-branded hotels are designed to lead the industry by supplying business and leisure travelers with everything they need, while also providing a unique hotel offering for developers seeking best-in-class properties for competitive market segments.”
Best Western currently has dual-branded hotels in Colorado, Texas, Oklahoma, India and Kenya, with 32 more hotels in the pipeline.
Enjoying an extended vacation or business trip with Executive Residency by Best Western is even more rewarding this summer with Best Western Rewards®, the company’s award-winning loyalty program. Members can Go.Get.Rewarded® with a $20 Best Western Travel Card® after their first completed stay now through September 3, 2018.
Click here to watch a video about the Executive Residency by Best Western in Baytown, Texas by influencer Chet Garner. Chet is a Texan, BBQ-connoisseur, and above all, a passionate traveler. As creator, producer and host of the 5-time Emmy winning show, The DayTripper, you can always find Chet at Best Western branded hotels around the country for work and play.
For more information on Best Western Hotels & Resorts, please visit BestWestern.com
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
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